Written by Ken Crause for WWMalls Inc. Shop Local: How Shopping Local Promotes Innovation We’ve all heard the mantra: "shop local." Whether it’s supporting the family-owned bakery on the corner or picking up handmade jewelry from a neighborhood artisan, shopping local isn’t just about convenience or loyalty to your community. It’s also about driving something deeper—innovation. Yes, that’s right, your choice to shop local could be encouraging a whole wave of new ideas, products, and business models that big corporations can’t or are unwilling to offer. Let’s dive into why shopping local promotes innovation and how this benefits everyone. The Unique Flexibility of Small Businesses Agility in Adapting to Trends Small, local businesses have a major advantage that larger corporations often lack: agility. They’re nimble and can adapt quickly to new trends without having to wade through layers of corporate red tape. This flexibility allows local entrepreneurs to ta...
Written by Ken Crause for WWMalls How to Get More People to Shop Local at Your Ladies' Clothing Store As a small business owner, getting people to shop local is vital for building a sustainable and thriving community. Here are 10 actionable ways a small ladies' clothing store can drive more foot traffic, increase sales, and build customer loyalty while promoting the shop local movement. 1. Host In-Store Events Events can transform your store into more than just a shopping destination. Hosting fashion shows, styling workshops, or trunk shows where local designers are featured gives customers an experience they can't get online or at big-box retailers. By doing this, you're giving your customers yet another reason to shop local instead of with large chains. How to Do It: Partner with local influencers or stylists to run styling workshops. Create themed events, like seasonal fashion previews or "Ladies' Night" gatherings. Encourage...
Shop Local: Top 10 Reasons to Support Your Community by Shopping Locally By Ken Crause for WWmalls We’ve all heard the phrase "Shop Local" tossed around in recent years, especially as more people start to recognize the importance of supporting their local businesses. But what does it actually mean for you as a shopper? Does it really make a difference whether you buy your coffee beans from a local roaster or a national chain? Absolutely! Retailers are failing in an unprecedented way as a result of two major factors. The first is the advent of online superstores such as Amazon, Wayfair, Walmart, eBay, and others. Before the advent of Covid-19, Sears, one of the oldest and largest retailers in North America, closed its doors. They did not prepare for the changes in consumer spending online, and Amazon decimated them. Other chains too have closed as a result of that. The second is due to restrictions imposed on them by governments in their attempt to thwart the Covid...
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